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Ben Freeland
Services
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Services
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Blog
Contact Me
Beyond Alt Text: Creating Accessible Content for Neurodiverse Audiences
Ben Freeland 2025-06-08 Ben Freeland 2025-06-08

Beyond Alt Text: Creating Accessible Content for Neurodiverse Audiences

Accessibility is about more than screen readers and captioning. For the neurodiverse, it’s as much of an attitude as a checklist.

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What I’ve Learned About Voice: Lessons from 17+ Years of Messaging Work
Ben Freeland 2025-06-04 Ben Freeland 2025-06-04

What I’ve Learned About Voice: Lessons from 17+ Years of Messaging Work

Every brand has a voice. Nailing down what that voice is and leveraging it is where the communications craft comes in.

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How To Job Hunt Like a Boss (With AI)
Ben Freeland 2025-02-22 Ben Freeland 2025-02-22

How To Job Hunt Like a Boss (With AI)

Job hunting is still a slog but it’s not the same slog as it once was.

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When to Break Grammar Rules: A Writer’s Guide
Ben Freeland 2024-10-22 Ben Freeland 2024-10-22

When to Break Grammar Rules: A Writer’s Guide

Grammar is important to learn, if only so you can later break its rules for deliberate effect.

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Am I Blogging Enough? Quality vs Quantity in the Blogosphere
Ben Freeland 2024-10-11 Ben Freeland 2024-10-11

Am I Blogging Enough? Quality vs Quantity in the Blogosphere

The right frequency is as frequent as you can manage while keeping standards high and content compelling.

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ChatGPT vs. Procrastination: No Contest!
Ben Freeland 2024-09-18 Ben Freeland 2024-09-18

ChatGPT vs. Procrastination: No Contest!

How ChatGPT defeated the Blank Page of Doom and made me a more productive writer

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How Personal Should I Get on a Professional Blog?
Ben Freeland 2024-06-04 Ben Freeland 2024-06-04

How Personal Should I Get on a Professional Blog?

There’s definite grey area between the personal and the professional. Everybody’s is different.

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How To Write Like You Know What You’re Talking About
Ben Freeland 2024-05-21 Ben Freeland 2024-05-21

How To Write Like You Know What You’re Talking About

It’s not cheating when you check your facts and learn from people who know more than you do.

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How Long-Distance Running Made Me a Better Writer
Ben Freeland 2024-05-14 Ben Freeland 2024-05-14

How Long-Distance Running Made Me a Better Writer

The runner’s high is very real, and there’s nothing better for creative output.

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How To Freelance on Top of a Full-Time Job
Ben Freeland 2024-05-07 Ben Freeland 2024-05-07

How To Freelance on Top of a Full-Time Job

In the post-COVID world, it IS possible to have your proverbial cake and also eat it.

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Did You Want an Oxford Comma with That?
Ben Freeland 2024-04-29 Ben Freeland 2024-04-29

Did You Want an Oxford Comma with That?

Just be consistent, one way or the other.

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Creative Nonfiction vs Journalism vs Blogging
Ben Freeland 2024-04-23 Ben Freeland 2024-04-23

Creative Nonfiction vs Journalism vs Blogging

They’re all fun and satisfying but finding a balance between them is hard work.

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Emojis, Logograms, and the Future of Our Writing System
Ben Freeland 2024-04-15 Ben Freeland 2024-04-15

Emojis, Logograms, and the Future of Our Writing System

How the written word could return to its earliest roots

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20 Tips for Writing a Killer Cover Letter
Ben Freeland 2024-04-02 Ben Freeland 2024-04-02

20 Tips for Writing a Killer Cover Letter

A cover letter is your chance to tell people how awesome you are. Here’s how not to blow that chance.

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How I Learned to Write Less
Writing Skills Ben Freeland 2024-03-22 Writing Skills Ben Freeland 2024-03-22

How I Learned to Write Less

With or without technological help, there’s no substitute for inspired teaching.

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How To Write When You Don’t Want To
Ben Freeland 2024-03-15 Ben Freeland 2024-03-15

How To Write When You Don’t Want To

Even a labour of love becomes just labour at times. Here are six strategies for getting ‘er done when you absolutely hate it.

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Macro Editing vs. Micro Editing vs. Proofreading
Ben Freeland 2024-03-09 Ben Freeland 2024-03-09

Macro Editing vs. Micro Editing vs. Proofreading

How they’re different – and why those differences matter.

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When Will AI Replace Me? Not For A While.
Technology Ben Freeland 2024-03-02 Technology Ben Freeland 2024-03-02

When Will AI Replace Me? Not For A While.

How ChatGPT’s failure to write a haiku put my mind at ease.

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Can’t we all learn to use hyphens correctly?
Ben Freeland 2024-03-01 Ben Freeland 2024-03-01

Can’t we all learn to use hyphens correctly?

The wokest of all punctuation marks is also the most misused.

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