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Ben Freeland
Services
Portfolio
Case Studies
Testimonials
Blog
Contact Me
Services
Portfolio
Case Studies
Testimonials
Blog
Contact Me
The Em Dash—Why We All Need to Chill Out About It
Writing Skills Ben Freeland 2026-03-16 Writing Skills Ben Freeland 2026-03-16

The Em Dash—Why We All Need to Chill Out About It

ChatGPT’s obsession with it is no reason to eschew it. But it’s worth learning how to use it with finesse.

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What Ghostwriting for a Global Ecommerce Brand Taught Me About Brand Voice at Scale
Ben Freeland 2026-02-04 Ben Freeland 2026-02-04

What Ghostwriting for a Global Ecommerce Brand Taught Me About Brand Voice at Scale

Writing for a global brand means putting your writer’s ego aside, ditching the colourful turns of phrase, and prioritizing consistency and clarity.

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How Stage Acting Prepared Me for Ghostwriting Work
Ben Freeland 2026-01-27 Ben Freeland 2026-01-27

How Stage Acting Prepared Me for Ghostwriting Work

The drama world taught me how to inhabit a character’s inner world. Ghostwriting gave this a new outlet.

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How to Make Your Content Stand Out in 2026 (Without Selling Your Soul to the Algorithm)
Ben Freeland 2026-01-14 Ben Freeland 2026-01-14

How to Make Your Content Stand Out in 2026 (Without Selling Your Soul to the Algorithm)

It’s never been easier to create content — but never been harder to make it stand out. Humanness is the key to standing out in 2026.

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Is AI Taking Writers’ Jobs? It’s More Complicated Than That.
Ben Freeland 2025-12-17 Ben Freeland 2025-12-17

Is AI Taking Writers’ Jobs? It’s More Complicated Than That.

It’s definitely more challenging out there for writers than it used to be, but for the persistent and the resourceful, there’s still plenty of work to get.

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AI: The Writer’s Perfect Sparring Partner
Ben Freeland 2025-08-27 Ben Freeland 2025-08-27

AI: The Writer’s Perfect Sparring Partner

It’s man versus machine out there in the professional writing wilderness. One might as well take advantage of this adversarial relationship.

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The Unseen Work of Great Content (And Why AI Still Can’t Do It Alone)
Ben Freeland 2025-07-24 Ben Freeland 2025-07-24

The Unseen Work of Great Content (And Why AI Still Can’t Do It Alone)

Most of what content strategists do is in the dark. Which is fine, but that silence doesn’t make that work any less important.

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Offputtingly Perfect Writing: Why Clarity Isn’t Always Comforting
Ben Freeland 2025-07-11 Ben Freeland 2025-07-11

Offputtingly Perfect Writing: Why Clarity Isn’t Always Comforting

In a world full of alienating “communication”, getting real in your writing and ditching perfection goes a long way.

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How Body Doubling Helps Remote Workers with ADHD
Ben Freeland 2025-07-02 Ben Freeland 2025-07-02

How Body Doubling Helps Remote Workers with ADHD

Remote work is great for us neurodiverse folks but it has its limitations. Sometimes you need a (silent) helping hand.

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No, Land Acknowledgements Aren’t Woke Overreach. Here’s Why.
Ben Freeland 2025-06-24 Ben Freeland 2025-06-24

No, Land Acknowledgements Aren’t Woke Overreach. Here’s Why.

Acknowledgements of indigeneity are, all things considered, a small ask. They’re also increasingly a global phenomenon.

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Why Flexible Work Is More Than Just a Perk for Neurodivergent Professionals
Ben Freeland 2025-06-17 Ben Freeland 2025-06-17

Why Flexible Work Is More Than Just a Perk for Neurodivergent Professionals

Pre-COVID I could never truly be my best at work. Now I know why and I don’t think I could ever go back.

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When Communications Strategy Becomes Business Strategy
Ben Freeland 2025-06-11 Ben Freeland 2025-06-11

When Communications Strategy Becomes Business Strategy

Many organizations treat communications like an appendage rather than a central decision-making organ. They shoot themselves in the foot by doing so.

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Beyond Alt Text: Creating Accessible Content for Neurodiverse Audiences
Ben Freeland 2025-06-08 Ben Freeland 2025-06-08

Beyond Alt Text: Creating Accessible Content for Neurodiverse Audiences

Accessibility is about more than screen readers and captioning. For the neurodiverse, it’s as much of an attitude as a checklist.

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What I’ve Learned About Voice: Lessons from 17+ Years of Messaging Work
Ben Freeland 2025-06-04 Ben Freeland 2025-06-04

What I’ve Learned About Voice: Lessons from 17+ Years of Messaging Work

Every brand has a voice. Nailing down what that voice is and leveraging it is where the communications craft comes in.

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PR, Job Hunting, and Ageism (or Why I’m Not Too Old For Your Agency)
Ben Freeland 2025-05-28 Ben Freeland 2025-05-28

PR, Job Hunting, and Ageism (or Why I’m Not Too Old For Your Agency)

Job hunting sucks when you’re middle aged or older for all kinds of reasons. Prevailing perceptions don’t make it any easier. That and none of them are true.

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How To Job Hunt Like a Boss (With AI)
Ben Freeland 2025-02-22 Ben Freeland 2025-02-22

How To Job Hunt Like a Boss (With AI)

Job hunting is still a slog but it’s not the same slog as it once was.

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When to Break Grammar Rules: A Writer’s Guide
Ben Freeland 2024-10-22 Ben Freeland 2024-10-22

When to Break Grammar Rules: A Writer’s Guide

Grammar is important to learn, if only so you can later break its rules for deliberate effect.

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Am I Blogging Enough? Quality vs Quantity in the Blogosphere
Ben Freeland 2024-10-11 Ben Freeland 2024-10-11

Am I Blogging Enough? Quality vs Quantity in the Blogosphere

The right frequency is as frequent as you can manage while keeping standards high and content compelling.

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ChatGPT vs. Procrastination: No Contest!
Ben Freeland 2024-09-18 Ben Freeland 2024-09-18

ChatGPT vs. Procrastination: No Contest!

How ChatGPT defeated the Blank Page of Doom and made me a more productive writer

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Röck Döts: The Origins of the Metal Umlaut
Ben Freeland 2024-08-06 Ben Freeland 2024-08-06

Röck Döts: The Origins of the Metal Umlaut

Blue Öyster Cult. Queensrÿche. Motörhead. Mötley Crüe. Why the dots?

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