When Communications Strategy Becomes Business Strategy
Many organizations treat communications like an appendage rather than a central decision-making organ. They shoot themselves in the foot by doing so.
Beyond Alt Text: Creating Accessible Content for Neurodiverse Audiences
Accessibility is about more than screen readers and captioning. For the neurodiverse, it’s as much of an attitude as a checklist.
What I’ve Learned About Voice: Lessons from 17+ Years of Messaging Work
Every brand has a voice. Nailing down what that voice is and leveraging it is where the communications craft comes in.
PR, Job Hunting, and Ageism (or Why I’m Not Too Old For Your Agency)
Job hunting sucks when you’re middle aged or older for all kinds of reasons. Prevailing perceptions don’t make it any easier. That and none of them are true.
How To Job Hunt Like a Boss (With AI)
Job hunting is still a slog but it’s not the same slog as it once was.
When to Break Grammar Rules: A Writer’s Guide
Grammar is important to learn, if only so you can later break its rules for deliberate effect.
Am I Blogging Enough? Quality vs Quantity in the Blogosphere
The right frequency is as frequent as you can manage while keeping standards high and content compelling.
ChatGPT vs. Procrastination: No Contest!
How ChatGPT defeated the Blank Page of Doom and made me a more productive writer
Röck Döts: The Origins of the Metal Umlaut
Blue Öyster Cult. Queensrÿche. Motörhead. Mötley Crüe. Why the dots?
Yes, Jokes Do Translate
Not all jokes travel well, but many do. And even the ones that don’t can still be funny when explained.
Why I Love the Word ‘And’
How a simple three-letter word holds the key to dialectical thinking and maybe just world peace
How Personal Should I Get on a Professional Blog?
There’s definite grey area between the personal and the professional. Everybody’s is different.
16 Tips for Starting a Communications Career
What I’ve learned from my own career and mentoring others on theirs
How To Write Like You Know What You’re Talking About
It’s not cheating when you check your facts and learn from people who know more than you do.
How Long-Distance Running Made Me a Better Writer
The runner’s high is very real, and there’s nothing better for creative output.
How To Freelance on Top of a Full-Time Job
In the post-COVID world, it IS possible to have your proverbial cake and also eat it.
Creative Nonfiction vs Journalism vs Blogging
They’re all fun and satisfying but finding a balance between them is hard work.
Emojis, Logograms, and the Future of Our Writing System
How the written word could return to its earliest roots