When Communications Strategy Becomes Business Strategy
Many organizations treat communications like an appendage rather than a central decision-making organ. They shoot themselves in the foot by doing so.
Beyond Alt Text: Creating Accessible Content for Neurodiverse Audiences
Accessibility is about more than screen readers and captioning. For the neurodiverse, it’s as much of an attitude as a checklist.
What I’ve Learned About Voice: Lessons from 17+ Years of Messaging Work
Every brand has a voice. Nailing down what that voice is and leveraging it is where the communications craft comes in.
Am I Blogging Enough? Quality vs Quantity in the Blogosphere
The right frequency is as frequent as you can manage while keeping standards high and content compelling.
ChatGPT vs. Procrastination: No Contest!
How ChatGPT defeated the Blank Page of Doom and made me a more productive writer
Why I Love the Word ‘And’
How a simple three-letter word holds the key to dialectical thinking and maybe just world peace
How Personal Should I Get on a Professional Blog?
There’s definite grey area between the personal and the professional. Everybody’s is different.
16 Tips for Starting a Communications Career
What I’ve learned from my own career and mentoring others on theirs