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Ben Freeland
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Ben Freeland
Services
Portfolio
Testimonials
Blog
Contact Me
Services
Portfolio
Testimonials
Blog
Contact Me
When Communications Strategy Becomes Business Strategy
Ben Freeland 2025-06-11 Ben Freeland 2025-06-11

When Communications Strategy Becomes Business Strategy

Many organizations treat communications like an appendage rather than a central decision-making organ. They shoot themselves in the foot by doing so.

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Beyond Alt Text: Creating Accessible Content for Neurodiverse Audiences
Ben Freeland 2025-06-08 Ben Freeland 2025-06-08

Beyond Alt Text: Creating Accessible Content for Neurodiverse Audiences

Accessibility is about more than screen readers and captioning. For the neurodiverse, it’s as much of an attitude as a checklist.

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What I’ve Learned About Voice: Lessons from 17+ Years of Messaging Work
Ben Freeland 2025-06-04 Ben Freeland 2025-06-04

What I’ve Learned About Voice: Lessons from 17+ Years of Messaging Work

Every brand has a voice. Nailing down what that voice is and leveraging it is where the communications craft comes in.

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Am I Blogging Enough? Quality vs Quantity in the Blogosphere
Ben Freeland 2024-10-11 Ben Freeland 2024-10-11

Am I Blogging Enough? Quality vs Quantity in the Blogosphere

The right frequency is as frequent as you can manage while keeping standards high and content compelling.

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ChatGPT vs. Procrastination: No Contest!
Ben Freeland 2024-09-18 Ben Freeland 2024-09-18

ChatGPT vs. Procrastination: No Contest!

How ChatGPT defeated the Blank Page of Doom and made me a more productive writer

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Why I Love the Word ‘And’
Ben Freeland 2024-06-12 Ben Freeland 2024-06-12

Why I Love the Word ‘And’

How a simple three-letter word holds the key to dialectical thinking and maybe just world peace

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How Personal Should I Get on a Professional Blog?
Ben Freeland 2024-06-04 Ben Freeland 2024-06-04

How Personal Should I Get on a Professional Blog?

There’s definite grey area between the personal and the professional. Everybody’s is different.

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16 Tips for Starting a Communications Career
Ben Freeland 2024-05-27 Ben Freeland 2024-05-27

16 Tips for Starting a Communications Career

What I’ve learned from my own career and mentoring others on theirs

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